Rough Cut 2

I began working on my second rough cut from the beginning of the song. I also looked at a range of transitions to see if any of them will look good.

I uploaded my second rough cut on November 28th.

Mediation Theory

Shooting Schedule

I created another shooting schedule to bring in my third location of the park. Changes have been made between this and my storyboard, accounting for how some shots will come from shoots outside of what I have planned. Again, I don't have a great amount of shots planned in comparison to other music videos I've viewed but I think this could be reflective of the dream pop sub-genre. I plan to make an amount of these clips slow motion which will accompany for the seeming lack of shots. I also plan to add shots of static alone in between some shots which will add to the shot count. Also, when filming I will film shots extra to the ones planned which means that if in the editing process I decide to switch around some shots, I'll have more to fit in and make the video the best it could be.

EDIT: Looking at this after finishing the editing process of my music video, I think it's clear that my final product followed this schedule to an extent. I did deviate from it at times but mostly all of the shots I planned to add in my music video from the storyboard were used in the final product.

Advertisement Draft - Fonts

As part of draft work for my print advertisement, I looked at a lot of different fonts that I could possibly use. All were downloaded from dafont which was a really good way to find and download fonts easily. I tested a variety of different styles to see how they would look:

Storyboard

Here are my initial storyboards for my adaptation of 'Hurricane'. As you can see, I've drawn out a basic plan to the video I aim to create. There aren't many shots in comparison to some music videos but I believe it is representative of the dream pop genre. Several of the shots have been marked with 'slowmo' to show that I intend to make these shots slow motion to add to the real media conventions. I also labelled the party scenes with 'F' which stands for filter, as I want to use a filter to show these scenes are part of the diegesis I am setting, and not reality but simulacra (Baudrillard). Shots have been noted by which call sheet they are related to [CS1 being the house party, CS2 the studio] but as it can be seen, some have no corresponding call sheet. This is because I aim to get these shots outside of schedule as they are mostly standalone nature shots. The shots I've drawn out here are subject to change as this is early in the planning process.

Advert Draft - Existing Adverts

Before actually drafting my advertisement, I decided to look at more existing print adverts. Since my research, I've chosen a song and in turn a particular artist, meaning there will be artists more like the ones I conducted my earlier research on. So, this will help me to adapt my advertisement to a more specific type of genre, notably female solo artists.

Call Sheet 3

This is the call sheet for my final location, Rossmere Park:

Genre Theory

Peer Feedback

After editing our first rough cuts, we (as a class) watched each other's work and gave feedback on what we had edited so far. I found this particularly helpful because it gave us an idea of what the audience think and acts as further audience research as people give their opinion on your work. I chose the more frequent responses to write in as my three strengths and two improvements. From all of the feedback together, I decided to definitely film more footage for my video. This will be planned fully once I talk to my actor and find a time that's convenient for her. 

Collection of Footage

After filming on October 31st and November 10th, I went through all of the collected footage and put the shots I plan to use/experiment with into files. From this, I started editing my first rough cut, paying particular attention to lip sync and colouring. I plan to add another shoot, probably in a park area, so that I have more footage and my video will flow easier.  

Digipak Draft 2

Rough Cut 1

This rough cut features some of the shots I filmed in the studio. Obviously, they wouldn't be one after the other in the actual video but I decided to test how some of them looked synced to the song but without any editing on them. I also added some of the Halloween footage. Although I'm not entirely sure if I'll use it during my final piece, I decided to add some of it towards the end and have a look at the colours. I want the party scenes to go against the studio scenes in that they will be brighter but I also want to incorporate some of the same colours, mainly blue. This is the result: 


I'm happy with the colours in the scene beginning at 0:31 but would like to work more with the footage and FinalCut to make the film look better. I haven't worked at changing the colouring of film before so I think I need to have a more in depth look at which effect I want my video to give.

Test Footage - Time Lapse

I decided to attempt creating a time lapse that I could possibly use for my projection. I filmed primarily the sky for a short while to see if this would have a nice effect.  I did this with a tree in the frame to see if this would look good. Looking at the footage, I think it's probably easier to do a time lapse with a building or something else that won't be moved against the sky. This is because it will make the overall effect look smoother. Despite this, I'm glad I decided to try this and will film some similar footage to possibly use for my projection or even as a frame for my music video.

Testing the Projection

I wanted to practice using the projector before my actual shooting began. I collected a range of both videos and images to look at to see what will be best to use. All of them related to the song and to the meaning of the video I aim to create. The pictures aren't in the best quality as the camera wasn't stabilised on a tripod but I took some for reference. I really like how this turned out - I wasn't sure if my ideas would work but this test shoot proved that it's possible for my music video to turn out exactly the way I want it to. 

These images depict the testing of the New York videos which relates to the lyrics and which I aim to use in my final product. I like how they looked projected onto Jess. The videos used are actually time lapses and I now have an idea to make Jess do something in front of the screen. I could put this is slow motion; this should have a nice effect as the timings of the lapse and her moving will blend together.

Choosing the Actors

Call Sheet 2

This is the second of my call sheets for the section filmed in the studio:

Call Sheet 1

This is the call sheet for the first of my locations, the Halloween party:

Projection Materials

Here, I grouped together the types of videos and images I may need for the music video:

Created with Padlet

Treatment Sheet

Initial Ideas

Initial ideas for my music video 'Hurricane'. I decided to present it on lino.it because I think it's a great website for displaying mind maps, my preferred method for this task. It's very interactive and more convenient than drawing by hand.