Tuesday, 16 December 2014

Construction of Evaluation Website

To present my evaluation answers I decided to create a website separate from this blog. I decided to host it on Tumblr as I'm already familiar with this particular site so it won't take me long to work out the design I want to use. I had a particular theme in mind so I searched for it - Tumblr users can code their own themes and share them with other users online. Once I found the theme I wanted, I used the code to make my own page look like it. I then worked out the links section so that I had each individual page ready for each of my questions when they are ready to be uploaded in their particular formats. 

Choosing the theme
Adding the theme to my blog

Monday, 15 December 2014

Beginning of Evaluation Questions

Today, we began to look at the evaluation questions to conclude this project. The questions are:
• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main product and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction and research, planning and evaluation stages?
I will begin to answer these in a Word document format and then look at a range of different formats to present my answers in. 

Wednesday, 10 December 2014

Final Advert

This is my final advert.


Album Cover

This is the image I will use as the front of my artist's album. It will be used on both ancillary texts.


Tuesday, 9 December 2014

Final Video

This is the final version of my music video. YouTube has lowered the quality of it, meaning that it doesn't look as clean cut as is. Despite this, I am happy with my finished product.
I believe I've gotten my concept (independence) across to the audience and used my idea of static throughout, showing that I stuck to the ideas I conjured up in the planning process. To get extra feedback on how successful this was, I will ask people who have been following this journey to view my finished product and tell me their thoughts.


Monday, 8 December 2014

Rough Cut 3

My third rough cut will make up two minutes of my finished video, possibly with slight revisions. I've added footage from the sparkler shoot and looked a different types of effects to enhance my editing techniques. To start, I looked at the editing effects FinalCut has to offer. The two I've focused more on are 'Bad TV' and 'Projector'. 'Bad TV' has the static type of effect I've been looking for, meaning I've used it quite a bit during the editing process. 'Projector' has been used on the shot of the trees by the pond as it's an alternative to using the same effect over again but still looks quite good and still distorts the scene.


'Bad TV' effect
Using 'Projector'

Saturday, 6 December 2014

Creating of Digipak

In the creation of my digipak, I decided to test different techniques and try a range of different programs to see which would look best on my product. I looked at part of it within PicsArt, an image editing app downloadable to mobile phones. I've used it before during other projects and for personal use so I already have knowledge on using it. A big part of my music video is static as a symbol for change and I knew from the planning of this production that I would use it somewhere on the digipak.  I used an original image of my artist and added the static as an overlay, challenging the opacity of that image. I then took it over to VSCOCam, another editing app, to look at the colouring and overall polished look of the image. I quite like how this turned out because it relates to the music video concept clearly and I think it's a successful edit. With some processing, I think I would possibly make this one of the inside covers of my digipak because it continues the artist identity and looks cool. I enjoyed exploring parts of my product via mobile apps because they're useful pieces of software and it really helps in the sense that these apps are the type of things my generation use on a daily basis so we have more of a practice using them. This means that images will more than likely look good because of experiences with the particular app. I also enjoyed using them because it expands on how I'm trying to incorporate a number of different media devices and techniques into the finished product.

Wednesday, 3 December 2014

Advert Draft

I drafted my print advert, which is part of the package we must create for our artist. I used a picture of the original artist (credit to Eric Mooney) but used it with my own artist's name, as I don't have a picture already that could be used for this task with my actor. I followed the conventions of adverts created for female artists and I think it went well. It's quite basic - I didn't add the record label logo yet, but this will obviously be on my final piece. This gave me a chance to look at different fonts and experiment to see which will look better. I like the ones used for my artist's name and song name but I think I'll change the ones I used for the information towards the bottom of the advert. It came out looking quite pixelated and I'm not sure that it fits the sound of the artist. I will revise this in the production of my own advert.


Props & Costume Planning

I created a Padlet board for all of the planning of costumes and props in the production of my music video. The stills from the Halloween shoot shows everyone's costumes whilst the projection testing shows my techniques used and planning of using the projector. For my third shooting location, I need to use sparklers. I got this idea from similar music videos and decided it would fit my concept and the rest of my video scenes. The sparklers were ordered online and arrived a few days prior to the planned shoot. Before shooting, we tested them to see which would look better as there were three varieties and made sure they all work.